In 2019, the National Lottery continued its sustainable growth and closed the year with a turnover of 1.442 billion euros. This is a 4th year of growth in a row. This good result shows that the strategy that the National Lottery has been pursuing for several years is working. The basis of the strategy is the strong model of the National Lottery, namely: many players, small stakes. The National Lottery therefore focuses on three important pillars: being close to the player, meeting the expectations of the players and offering them a strong range of lottery games.
At the end of 2019, the National Lottery sales network had 7,319 outlets, with a better distribution across the country than ever. In 2019, daily newspaper dealers will remain very important partners of the National Lottery. The newspaper trade accounts for 67% of the retail turnover, or 53% of the total turnover.
In order to be close to the players and to meet their expectations, the National Lottery focused in 2019 on innovations and projects that strengthen the link between the physical sales network and online sales.
Today the Lottery Club has 574,590 members. This free club unites our players through matches, unique experiences, links with charities. The new feature of the app to scan a game ticket and discover its winnings is being continued
the players are highly appreciated and have been used more than 9 million times.
Digital lottery ticket sales
Digital sales also continue to grow sustainably and with a share of 20% of turnover, this has never been higher. More than 55% of the digital turnover comes from mobile (smartphone and
National lottery winners
In 2019, 93,819,642 winners shared a profit of 834,301,225 euros. The National Lottery made 41 millionaires in 2019 and now allows 23 lucky people to enjoy lifelong interest thanks to Win for Life. The biggest winner was allowed to pocket 32,676,840 euros by holding the winning EuroMillions combination.
The success of the new Lotto has continued this year. The familiar game can therefore achieve its best result since 2013, namely 439.7 million euros. EuroMillions had a record year (562.3 million euros), thanks in part to an exceptionally long cycle
which has lasted 14 draws (which had not happened since 2012) and has pushed the jackpot up to 190 million euros.
The scratch cards and the Woohoo games continue to follow their growth path and generated a turnover of 339.5 million. The National Lottery was able to achieve strong results in 2019 by remaining true to its lottery DNA.