Research conducted by AAMS, the gaming authority in Italy, revealed the impact video lotteries have on gaming software services.
The AAMS reports refer to game earnings for the month of February 2011 and have shown that slots are the number one choice for consumers across the country.
The game’s total sales in the first two months amounted to 11.6 billion euros, a figure that represents an increase of 15.8% compared to the results of the previous year.
The industry is now valued at $ 5.73 billion – with new video lottery machines contributing an astonishing sum – $ 719 million.
Italy has long been regarded as one of the most important forces in the European gaming industry. So quite a few people, including those involved in game software production, hailed the results with great interest. About three years ago, Italy became the first major European country to facilitate the introduction of private licenses for the delivery of online games.
In March 2011, the cabinet took additional measures to respond to an increasingly prosperous and developed market. The latest regulations have bolstered Italy’s reputation as a pioneer in this field, as it allows operators to offer online casino games and cash poker games. Gambling enthusiasts would like to see other countries in Europe take similar measures.
Undoubtedly, casino operators will be eager to take advantage of the success of video lotteries in the coming year as the number of gamblers increases.
All members of the industry, including casino software and sports betting providers, will follow developments with great interest. As providers, they are looking for innovative ways to bring players to the casinos of the future, and players around the world are very happy with what they hear.
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